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SERVANTS

In 1851 domestic work was the second biggest employer after agriculture. In 1959, according to the Ministry of Labour, 30,000 men were employed as private domestic servants and 275,000 women. Towards the end of the nineteenth century many new inventions revolutionised the way in which people cleaned their homes. The promotion of cleaning products through advertising had a big effect on the way people cared for their homes and clothes. Electricity played a big part in the way this work was done. Initially only wealthy households could afford electric appliances. With the shortage of servants during the first half of the twentieth century appliances were bought to replace servants or to induce them to stay. When domestic electric appliances first became available people were fearful of it. Promotion of its advantages and safety were advertised heavily. By the 1930s they were marketed almost exclusively to the "housewife" as labour saving devices.

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